WESTERN UNION
Repositioning a global brand at retail
RETAIL SIGNAGE · MERCHANDISING · FIXTURES · PRINT · VIDEO
“a new retail signage and merchandising program that touched thousands of Agent locations”Wendi, Western Union
STRATEGY. BRAND. MARKETING. EXECUTION. ALL UNDER ONE ROOF.
Marketing that shows upin your sales numbers
Senior-led with every capability you need, all tied back to your revenue.
Get an entire marketing department at your fingertips to help you achieve your next level of growth. Without managing a dozen different vendors or people.
Western Union, Times Square. Storefront and retail signage.
You’re in Good Company
Eleven of them. Four of them open below.
What this feels like today
You’re spending on marketing but have no idea what’s actually driving revenue.
- Ad space on a grocery cart
- A printer to create your signage
- An IT guy for your website
- A freelancer on your social media
- Yet none of them talk to each other.
You’re doing marketing activities across channels without having a cohesive strategy, and you know it’s affecting your growth.
Quite frankly, you have no idea what’s working and what isn’t.
You want clarity: a realistic plan tailored to your business, confidence about where to spend your next dollar, and a team that keeps your marketing strategy moving without you having to check in every single day.
Start growing
Most companies skip this step, jump straight to ads and social media, and then wonder why nothing converts.
You don’t get a timesheet. You get a number.
One client came to us spending $300k a year with no way to justify it. We rebuilt the plan, cut the waste, and gave them a number that actually made sense.
Then, we measure and tie it back to revenue to show you exactly where the next dollar should go.
One marketing team. One growth strategy. One P&L that reflects it.
“I can’t afford the big agencies, but you guys do everything the big agencies do, without the bloat, without the layers.”
What clients tell us.
Full Capabilities
Strategy, brand, creative, and execution under one roof. From store fronts and tradeshow booths to direct mail, website development, and social media, you’ll be fully supported. The days of being a marketing project manager with no holistic approach to growth are behind you.
Senior Led
We’ve been around 40+ years, which means you’re working with the experts who have experience across channels and verticals. You’ll never be handed off to a junior marketer who doesn’t understand the intricacies of your industry or business.
Data Driven
Everything we do gets tied back to data and analytics. We only do what we know will drive results.
One team under one roof. One unified plan. One sustainable growth trajectory that actually makes sense for you.
The big ideas behind better results.
Featured projects that our team and our clients take great pride in. Four of eleven clients open here; the full case studies are being written.
FLOW
Grafico goes with the FLOW
NAMING · BRAND · STORE DESIGN · SIGNAGE · OUTDOOR · VIDEO
“The name, logo, and every square inch of the store was re-imagined.”Eli, FLOW
VETO PRO PAC
Extraordinary design talent that’s in the bag
PACKAGING · PRINT COLLATERAL · POS FIXTURES
“Our line of tool bags is best in class and we feel the same way about team Grafico.”Jim, VETO Pro Pac
ROMANACCI
Do as the Romans do
BRAND · MENUS · MURAL · PRINT
“The right mix of cuisine, environment and a brand story people can connect with is what creates loyalty.”Maurizio, Romanacci
Start growing
Before you start marketing yourself, you have to understand who you’re marketing to, why they’d choose you, and where your business stands today.
What clients say
“Not only did the volume in our store in Times Square increase, but we leveraged Grafico’s creativity to develop a new retail signage and merchandising program that touched thousands of Agent locations.”
WendiWestern Union
“I never claimed to be a marketer, but it’s nice to work with a team that is willing to help me understand it better. Grafico is a patient, accommodating partner. They took the seeds of our expertise and created something we couldn’t have imagined. And they did so with grace in the middle of a scary pandemic.”
DavidEnviroMavens
“Every time we give Grafico a new challenge, they come through. It’s a real advantage to have a resource that helps us solve tough problems.”
JimVETO Pro Pac
“We thought we were headed in the right direction until we met Grafico. They took our brand to a level we couldn’t have achieved on our own. Thank goodness we found them.”
EliFLOW
“When you’re launching a prepaid program to millions of people, you can’t take chances. Grafico not only knows marketing, design, compliance, and production better than anyone I know, their attention to detail and high level of service makes them the perfect partner.”
JeffT4L
“Grafico ci ha aiutato a rendere la nostra brand experience qualcosa di speciale. Ci hanno aiutato a capire che entrare in contatto con i tuoi clienti va ben oltre vendere pizza come merce.”
“Grafico helped us make our brand experience something special. They helped us realize that connecting with your customers goes way beyond selling pizza as a commodity.”
MaurizioRomanacci
Stand the test of time.Because we’ve seen it all.
How a company grows has evolved over the years.
As marketing changed, so did we.
5channels13channels, and more
As new marketing channels were added, we learned them and added them to our capabilities.
When we started Grafico 40+ years ago, marketing was very different. No internet or social media, and certainly no artificial intelligence.
Marketing consisted of
- ads in newspapers or magazines
- billboards
- direct mail
- broadcast
- the good ol’ Yellow Pages
How things have changed.
Now, business owners like you have to navigate
- branding
- web design
- social media
- email and SMS marketing
- paid ads
- referral and loyalty programs
- SEO
- digital content
- and more
Despite the constant evolution of marketing strategies, tactics, and channels, one thing remains the same:how people decide.
At Grafico, we understand your target audiences and what actually motivates them to choose you.
Trade tactics for a sustainable system.
Discover. Define. Design. Deliver.
A 4D approach to get your business to predictable growth.
Discover what’s actually happening in your business
Before you start marketing yourself, you have to understand who you’re marketing to, why they’d choose you, and where your business stands today.
Most companies skip this step, jump straight to ads and social media, and then wonder why nothing converts.
So this is where we start: with market research, a look at your competitors, and an audit of your current brand, website, and marketing.
This may include
- Market research
- Competitor analysis
- Customer research
- Brand audit
- Website audit
- Marketing audit
Define your marketing strategy and tactical roadmap
Once we know where you stand, we build out your marketing strategy.
That starts with crafting the verbal narrative that makes you the obvious choice: your positioning, messaging, and brand story.
From there, we map the channels that fit your buyer, not what’s temporarily trending.
This may include
- Positioning
- Messaging
- Brand story
- Marketing strategy
- Channel planning
- Budget and timeline mapping
Design your customers’ brand experience
Every touchpoint either brings you money or loses you money, whether that touchpoint is online, over the phone, or in person.
We build out every aspect of your customer journey. From your website to your storefront or vehicles to your signage and take-home brochure, every aspect of the customer experience impacts your revenue.
When it looks like an afterthought, people notice and assume the quality of your products and services matches. When designed with purpose, customers come back over and over again, building brand loyalty and creating referrals.
This may include
- Web design
- Graphic design
- CRM setup and design
- Automations
- Signage
- Transit design
- Retail modeling
- Design prototyping
- POS merchandising
- Print collateral
- Exhibit and tradeshow design
Deliver ongoing marketing results
Now that you have a story to tell and a customer experience in demand, it’s time to start driving traffic to your business.
No matter which channels we leverage, everything and everyone works together to bring you the highest ROI possible.
Then, we measure and tie it back to revenue to show you exactly where the next dollar should go.
This may include
- Social media
- Paid ads
- Email marketing
- Content creation
- Search engine optimization
- AI search optimization
- Direct mail
The end result
Processes are great, but we’re here for the outcome. Every campaign we run generates data, from impressions and video views to clicks, purchases, and more.
We track all of it, analyze it, and turn it into the business intelligence needed to make real decisions: what to scale, what to cut, and where the next dollar goes.
All of it gets tied back to the one thing that matters: revenue.
Start with Discover.
Before you start marketing yourself, you have to understand who you’re marketing to, why they’d choose you, and where your business stands today.
- Market research.
- Competitor analysis.
- Customer research.
- Brand audit.
- Website audit.
- Marketing audit.
Every Aspect of Growth, Covered
Brand Foundations
- Logo marks
- Brand story
- Messaging
- Web design
- CRM
- Automations
- Market research
Environmental Design
- Signage
- Retail modeling
- Design prototyping
- POS merchandising
- Print collateral
- Exhibit and tradeshow design
- Transit design
Ongoing Marketing
- Social media
- Paid ads
- Email marketing
- Content and SEO
- Direct mail
Still under the same roof.
- Video and animation
- Directory listings
- Online reputation
- Digital content
- Retail prototype and standards
- SMS
All backed by data-driven monitoring and decisioning.CAMPAIGN PERFORMANCE. CALL + LEAD TRACKING. BUSINESS ANALYTICS.
Find out what you actually need to do to grow.
If your marketing is spread across multiple vendors and nobody can tell you what’s actually growing your business, you’re in the right place.
Get a look at:
- Market research
- Competitor analysis
- Customer research
- Brand audit
- Website audit
- Marketing audit